NEW INHERIT

CULTURAL AMBASSADORS

The Cultural Ambassadors Program

The program engages young professionals in culture-related fields to drive community cultural activation in six Testbeds across Europe. After an open call for applications, the selected candidates participate in three study visits and training sessions (Germany, Spain, Belgium) and are integrated into a co-creation and mentoring network for cultural activation.

During the three study visits and through the mentoring program, participants will develop skills in cultural space activation and adaptive reuse of heritage spaces, contribute to local activities, promote non-formal education, and ensure the inclusion of socially excluded groups within these processes. The program will involve continuous engagement through meetings and co-creation over a 12-month period.

What's Involved?

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Mentorship

Receive guidance from experienced cultural professionals, As well as a Community of Peers, through a long-term mentorship program, designed to support your growth and development in the cultural sector.

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Study Visits

Participate in three study visits to Germany, Spain, and Belgium, exploring successful placemaking cases and gaining hands-on experience in cultural space activation.

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Networking

Connect with a network of cultural ambassadors, local partners, and NEtworks across Europe.

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Funded Local Actions

Engage in funded local actions within our Testbed Sites, applying your skills and creativity to real-world cultural projects with the support of our program.

Cultural Ambassadors Initiatives 2024-2025

November 2024

Reactivation of cultural spaces in Germany

Pilot projects began in selected cultural sites, showcasing innovative approaches to adaptive reuse and cultural entrepreneurship.

April 2025

Activation of cultural spaces in Spain

The labs will focus on developing and testing new cultural practices, technologies, and experiences, providing a platform for diverse communities to engage and co-create.

April - September

Activation of cultural spaces in 6 testbeds

The initiatives will center on exploring and evaluating innovative cultural approaches, digital tools, and interactions while revitalizing cultural venues across six testbeds, offering a space for diverse communities to connect and collaborate.

October 2025

Training course and case visit in Brussels

It seeks to inspire creativity, promote inclusion, and drive sustainability within cultural sectors, culminating in final activities where cultural ambassadors can showcase their co-created solutions and innovations.

MEET OUR CULTURAL AMBASSADORS

Spain

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Germany

Mariana Matoso

I have always been interested and invested in cultural and creative projects, and recently I have been working more in the non-formal education sector with NGOs, and international mobilities. Having recently relocated to Germany, I’ve missed having opportunities to follow my creative expression and integrating artistic initiatives, which were things I was heavily involved in while in Portugal. The opportunity to become a Cultural Ambassador is aligned with my wish to reconnect with the creative sector and contribute to the city.

Lotte Ann-Sophi Siefert

I love sharing creative techniques with others and bringing together different artistic expressions to create something new. Inclusion is a key focus in my work—I strive to make sure everyone feels welcome and engaged. I believe art is a powerful tool for fostering empathy, understanding, and an appreciation of otherness. Currently, I am organizing upcoming events in Erfurt as part of my Solidarity Corps project, collaborating with artist friends from Erfurt’s ‘Jederkann Galerie.

Zaida Guerrero Casado

I am deeply interested in concepts such as in-between and liminal spaces. Language and communication have also always been among my passions, and for the first time, I have started incorporating text into my work. I am excited to see where this exploration will lead me in my future projects.

Cyprus

Georgia Papamichael

With knowledge of Cyprus’ legal framework, this ambassador is passionate about using their legal expertise to promote green change. They actively support environmental NGOs and are focused on projects that drive sustainable policies and practices, ensuring that environmental laws pave the way for a more sustainable future.

Andria Petrou

Volunteer and member of the govenance boards at Active Zone (NGO), also a volunteer at Citizens Act (NGO). She loves nature, outdoor activities, and sustainable living, which drives my work in environmental protection and community projects.

Polycarpos Sofokleous

Passionate about preserving the legacy of the past, this ambassador focuses on restoring historic buildings while maintaining their cultural significance. My future projects aim to bring new life into forgotten architectural treasures, transforming them into dynamic spaces that serve modern needs while celebrating their history.

Philitsa Panayidou Sofokleous

Dedicated to creating a sustainable future, she is committed to designing buildings that minimize environmental impact while maximizing energy efficiency. Their passion lies in merging sustainability with aesthetic beauty, and future projects will focus on eco-friendly architecture that promotes harmony between urban development and the natural environment.

Bulgaria

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Belgium

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Italy

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TESTIMONIALS FROM OUR CULTURAL AMBASSADORS

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