The financial sustainability of an adaptive reuse project is a critical factor in its successful implementation. A future project should explore a creative mix of public, private, and crowdfunding opportunities. Understanding the main financial instruments and funding possibilities within a given context—along with their focus areas and levels of governance — adds another essential piece to the feasibility puzzle.
Belgium offers various funding avenues for adaptive reuse, ranging from government grants and tax incentives to private investment. These resources are crucial for supporting the conversion of heritage sites into usable spaces that meet modern standards while preserving historical significance. For example, the adaptive reuse of the Wiels Brewery into a contemporary art centre was supported by a mix of public funding and private investment, showcasing the diverse funding landscape available for such projects (MDPI) (ICLEI Europe).
In addition to traditional funding sources, non-heritage financial mechanisms and crowdfunding are increasingly used to support adaptive reuse projects. These methods allow for greater community involvement and can help bridge funding gaps that might not be covered by traditional sources. Crowdfunding, in particular, has been successful in engaging the public and generating necessary funds for initial project phases or smaller-scale endeavours (ICLEI Europe). Crowdfunding has emerged as a significant tool for raising funds for adaptive reuse projects. Cinema Nova and ABC cinema, The restoration of the Sint-Anna Church in Ghent through a community-based crowdfunding campaign exemplifies this approach, engaging local citizens directly in heritage conservation.
Private ownership funding and non-heritage financial schemes play a pivotal role in the adaptive reuse ecosystem. For instance, the private redevelopment of the Charleroi Police Tower involved not only heritage funds but also private investment and a commercial real estate fund.
A site with the status of a cultural heritage expands the funding opportunities for interventions and its maintenance.
The Ministry of Culture allocates funds for reconstruction, restoration, and interventions in cultural heritage sites, but the mechanisms are not very well-known, and typically, these funds are mainly used by public institutions.
Sofia Municipality started a program called “Cultural Heritage” in 2021 with the aim of assisting in the design and approval process of necessary interventions by relieving approved applicants from the financial and administrative burden for that part. However, the responsibility for securing funds for the implementation of the designed interventions remains with the owners. Most of the beneficiaries by now are public entities.
Additionally, there are funds operating across the country that direct European financial instruments (e.g. JESSICA; JEREMIE) for the improvement of the urban environment or developing small or medium enterprises in the form of low-interest loans with the condition that the projects generate revenue. Although they offer relatively broad opportunities for different applicants, most of the implemented projects are by state and municipal entities.
There are also several other operational programs that can provide funding for the adaptation of cultural heritage sites, even though that is not their primary focus.
Additionally, Europe provides a set of programs and opportunities for funding job creation and mobility, public engagement, research and innovation and popularisation in the field of culture and cultural heritage.
Most funding opportunities do not distinguish whether the sites are private or public, but often it turns out that the programs are too complex, not widely known, or require too much self-funding or experience, which makes them unfamiliar to private owners. Typically, funding for heritage protection only covers the construction activities themselves, not the entire life cycle of the respective sites. The Sofia Cultural Heritage program is an exception in its efforts to support the preparation and design of the required intervention.
Various funding programs that are not specifically oriented towards cultural heritage could also be used to finance conservation and restoration activities or refunctionalisation. These include most programs related to energy efficiency, innovation, cultural and public infrastructure, as well as recovery and urban development, among others.
Crowdfunding or bottom-up initiatives are quite unpopular in Bulgaria. One of the few examples is the initiative by the Buzludzha Project Foundation related to the Buzludzha monument. The foundation organises a festival during the summer months and applies for various programs to fund conservation, protective, and promotional activities related to the site, which is state-owned.
Buildings that are recognized as cultural heritage sites and are not used for commercial purposes are exempt from property tax, but this relief is often underrated, with the argument that taxes in Bulgaria aren’t high enough for this to be felt as an incentive. There’s still a lack of even this small relief for cases where commercial activities are carried out in cultural heritage buildings, which likely doesn’t encourage the use of such buildings for commercial purposes.
In Cyprus, funding programs and financial mechanisms for the adaptive reuse of heritage vary and may include a combination of public funding, grants, tax incentives, and private financing. Some of the available options include:
Funding programs and opportunities for privately-owned heritage sites in Cyprus encompass various options aimed at supporting conservation, adaptive reuse, and sustainable management. These initiatives include grants for capital works, such as conservation and restoration projects, as well as funding for business model development, building use diversification, and heritage tourism enhancement.
Additionally, public-private partnerships (PPPs) offer collaborative frameworks for accessing resources and expertise to achieve shared heritage conservation goals. Tax incentives, conservation easements, and heritage conservation loans are also available to incentivize private investment in heritage preservation and development. Private owners of heritage sites in Cyprus can explore these funding avenues, collaborate with relevant stakeholders, and submit applications or proposals to access financial support for their conservation and revitalization efforts.
Non-heritage funding schemes and resources that could potentially be channelled towards projects of adaptive heritage reuse in Cyprus include various opportunities aimed at supporting community development, environmental conservation, urban regeneration, arts and culture, social impact investment, corporate social responsibility (CSR), and research and innovation. These programs are not specifically designated for heritage conservation but can still support aspects of adaptive reuse projects, such as infrastructure improvements, community development, or sustainability initiatives. For example, community development grants, environmental funds, and urban regeneration programs provide resources for adaptive heritage reuse initiatives that contribute to the revitalization of urban neighbourhoods and the enhancement of cultural assets. Similarly, corporate CSR programs and social impact investment funds offer financing for adaptive heritage reuse projects that generate positive social and environmental outcomes alongside financial returns. Collaboration, creativity, and strategic partnerships with diverse stakeholders are essential for identifying and accessing these non-heritage funding opportunities to advance heritage conservation and revitalization goals in Cyprus.
Also, there are crowdfunding and bottom-up initiatives connected with adaptive reuse of heritage, much like in many other countries. These initiatives often involve community-driven efforts to raise funds, garner support, and mobilise resources for heritage conservation and adaptive reuse projects. Examples include community fundraising campaigns, volunteer-led restoration projects, heritage preservation groups organising events to raise funds, crowdsourced heritage mapping initiatives, and efforts to foster heritage entrepreneurship. These grassroots initiatives play a crucial role in engaging local communities, raising awareness about heritage values, and mobilising collective action to preserve and revitalise cultural assets. By harnessing the collective power of communities, volunteers, and stakeholders, these bottom-up initiatives contribute to the preservation, promotion, and celebration of the cultural heritage of Cyprus.
In Cyprus, various incentives, including waivers, grants, and tax benefits, exist to encourage heritage reuse projects and support the conservation of cultural heritage assets. These incentives are also targeted towards listed buildings, protected monuments, or a broader range of heritage reuse projects, depending on the specific programs and policies in place. Some examples of incentives include:
The most important actors for the implementation of the federal-state program for urban monument protection are the municipalities. As joint sponsors of urban renewal, the cities are recipients of the funding agreed in the administrative agreements and urban development funding guidelines of the federal and state governments. Private owners of buildings and properties in the funding area can receive subsidies from the cities for the renovation of their houses. The contact persons for the municipalities are the responsible state ministries and state authorities
Funding is the one area where the federal government (rather than the states) plays a significant role. The different purposes and priorities of the national ministries overlap with the adaptive reuse in different ways. As mentioned above the program “Urban Heritage Protection” (Städtebaulicher Denkmalschutz) is financed by the federal Ministry of Housing, Urban Development and Building and the state’s Ministries for Construction. It was first introduced in the new Länder of the former East Germany in 1991 and in 2009 was extended to cover all states. It also helped leverage further EU funds (Franz, 2015; pp 230).
Since reunification, the federal government has provided massive amounts of funding for restoration and conservation in the states of Berlin, Brandenburg, Mecklenburg-Western Pomerania, Saxony, Saxony-Anhalt and Thuringia. The restoration of major cultural institutions with interregional significance is a special priority.
Beacons of culture which receive funding from the federal government commissioner include the following:
Stiftung Preußische Schlösser und Gärten Berlin-Brandenburg, Potsdam; Stiftung Weimarer Klassik, Weimar; Stiftung Bauhaus Dessau, Dessau; Stiftung Bach-Archiv, Leipzig; Archiv der Stiftung Akademie der Künste, Berlin-Brandenburg; Stiftung Luthergedenkstätten, Wittenberg-Eisleben; Deutsches Meeresmuseum, Stralsund; Kulturstiftung Dessau-Wörlitz; Franckesche Stiftungen, Halle; Stiftung Fürst Pückler-Park, Bad Muskau; Stiftung Fürst Pückler-Museum, Park und Schloss Branitz, Cottbus as well as the Wartburg-Stiftung, Eisenach. A significant proportion of the 28 million euro provided by the federal government Commissioner went towards maintaining the structural fabric.
The Cultural Assets and Landscape Code (CBCP) outlines three main forms of financial contribution from the State for heritage restoration and enhancement:1) total contribution by the State; 2) up to 50% the total amount of the investment by the State when a privately-owned cultural asset is significant in term of public use; 3) public-private partnership.
State funding programs for cultural heritage are administered by the Ministry of Culture (MiC), which promotes an exploitative vision of cultural assets. MiC seeks to link cultural heritage enhancement, tourism development, and entrepreneurship. This approach is part of a comprehensive reform of the cultural system (Franceschini’s reform) initiated in 2014, aimed at strengthening the connection between the cultural and tourism sectors. A decree issued in 2014 created a dedicated fund aimed at preserving cultural heritage (Fondo per la tutela del patrimonio culturale). However, the funding available through this means has decreased since its inception. Portions of this funding are allocated through specific projects.
In the same year, the Directorate General for Contemporary Art, Architecture, and Urban Outskirts (Direzione Generale Arte e Architettura Contemporanee e Periferie Urbane – DGAAP) was established as a dedicated office within MiC to promote contemporary culture, art, and architecture. One objective of the DGAAP is to encourage cultural initiatives in underprivileged urban areas, including reuse projects.
Finally, provisions in the 2017 Finance Act (Finanziaria 2017) allocate housing tenures and fines stipulated by the Building Code, among other things, to disadvantaged urban areas and historic centres. These funds are used to finance reuse and regeneration projects, as well as to support the conservation and renovation of the environment and landscape.
Besides the State, funds for heritage enhancement also comes from private stakeholders. They can be foundations that launch public calls inviting non-profit organisations to propose social and cultural projects based on adaptive reuse of either public or private buildings (heritage included). In other cases, can be private investors that take advantage of government incentives. As a matter of fact, the The Cultural Assets and Landscape Code recognizes donations (erogazioni liberali or mecenatismo culturale), based on tax exemption or reduction, and sponsorships which promote conservation and the enhancement of cultural heritage.
Among these the most important resource is the Art Bonus introduced by the Government in 2014. It is a tax exemption for charitable donations made by individuals or companies to support public cultural heritage. The purpose of the donations must be for the maintenance, conservation, and restoration of public cultural assets or to support public cultural institutions such as museums, libraries, archives, archaeological parks, etc. After an initial trial period, the Art Bonus was made permanent, and a specific fund was established during 2016-2018 to supplement Art Bonus donations. However, some contradictions have emerged in the results. The donation system has not been adequately measured and has thus proven to be ineffective for two main reasons: a) fiscal incentives in the cultural heritage sector are less economically advantageous compared to other sectors; b) the high level of bureaucracy. Additionally, the tax benefits of the Art Bonus scheme apply only to publicly-owned cultural heritage, excluding significant private assets found throughout the country.
Since the 2008 crisis, the dramatic fall in demand for assets destined for development has led to the emergence of new forms of cultural heritage reuse, mainly driven by civil society actors. These experiences are community-led, often relying on self-financing mechanisms or partial financial support from public authorities. In the majority of cases, public authorities contribute by entrusting the management of cultural assets to non-profit actors through the legal terms of bailment at no charge.
Spain offers a variety of funding programs and financial mechanisms to support the adaptive reuse of cultural heritage. Key programs are administered at different government levels, including national, regional, and local, and are often supplemented by European Union funds. The Ministry of Culture and Sport is a primary national entity providing grants and subsidies for heritage conservation and adaptive reuse projects. These funds are aimed at preserving historical buildings, promoting cultural activities, and enhancing the sustainable use of heritage sites. For privately-owned heritage sites, such as grants offered by the Spanish Cultural Heritage Institute (IPCE) that can be used for comprehensive projects encompassing conservation, adaptive reuse, and public engagement strategies. Additionally, regional governments often have specific funds and initiatives targeting private owners, such as tax incentives or subsidies for heritage maintenance and adaptive reuse projects. Non-heritage funding schemes such as European Structural and Investment Funds (ESIF), support regional development and can be applied to heritage projects as part of broader urban renewal or tourism initiatives.
The Spanish government provides tax deductions for donations to heritage conservation projects and VAT reductions for restoration works. Regional and local governments may also offer additional incentives, such as reduced property taxes for owners undertaking conservation efforts.
The financial sustainability of adaptive reuse initiatives in Spain varies widely, depending on factors such as project scale, funding availability, and management practices. Successful projects usually combine multiple funding sources, including public grants, private investment, and revenue from cultural and commercial activities. Collaborative approaches involving public-private partnerships and community involvement are often key to achieving long-term sustainability. There is a robust framework of funding programmes and institutional support for the adaptive reuse of heritage sites. These mechanisms not only facilitate the preservation of cultural heritage but also promote innovative and sustainable uses that benefit communities and contribute to local economic development.
Regarding public funding, there are essentially two main channels for funding actions or activities related to cultural heritage: direct funding, with investment aimed directly at the different actions that will be carried out on an asset; and indirect funding, the aim of which is not the asset, although it is ultimately beneficial. In cultural heritage management, direct funding channels are recognised as those related to the programmes promoted and managed by the governments in their annual budgets.
In the case of the AGE of Spain, there are channels such as aid on a competitive basis (calls governed by specific terms that include, among other aspects, valuation criteria) and direct and nominative subsidies (defined in Article 65 of Royal Decree 887/2006 and in Article 22 of Law 38/2003, such as those with a budgetary allocation and beneficiary that are specified in the General State Budgets).
Within the Ministry of Culture and Sports, the Directorate General of Cultural Industries, Intellectual Property and Cooperation grants aid that can be included in the category of indirect funding; while for direct funding, the calls of the Directorate General of Cultural Heritage and Fine Arts are worth noting.
Aid on a competitive basis:
It is also worth highlighting the calls for the 2 % allocation for culture of the Ministry of Transport, Mobility and Urban Agenda (MITMA) for conservation or enrichment actions of Spanish historical heritage and of the Ministry for Ecological Transition and Demographic Challenge (MITECO) for innovative projects of territorial transformation and the fight against depopulation. Within the scope of their power, it is also necessary to understand the aid offered by autonomous regions, provincial councils and local entities.
On the other hand, indirect funding operations that involve the promotion of cultural heritage may be those derived from specific European programmes, such as Creative Europe and Horizon Europe. In general, public or private organisations with a minimum of two years of existence, which have their own legal personality and which belong to Member States of the European Union, can participate in these calls.
One of the mechanisms in which the participation of civil society is translated is sponsorship and patronage, which also includes business collaboration agreements in activities of general interest and support programmes for events of exceptional public interest, as well as the assignment, with a counterparty, of cultural spaces for social or private uses. Another incentive for these practices is, without a doubt, obtaining the specific tax benefits with which the government encourages companies or individuals to collaborate on cultural projects. The regulatory framework that governs these forms of funding in Spain is mainly made up of the following elements:
Belgium provides various incentives for the adaptive reuse of heritage sites, including tax breaks and reduced fees for planning permissions, particularly for projects that demonstrate environmental sustainability or community benefits. However, the effective utilisation of these resources requires careful management to ensure they align with long-term sustainability goals and do not lead to unintended consequences such as gentrification or the loss of historical authenticity (Routledge) (Birkhäuser).
Regarding funding, immovable cultural properties require significantly more expensive maintenance and interventions. However, efforts can be made to improve the visibility of allocated funds and enhance the ongoing management of immovable cultural property (ICP) sites, where the need for significant resources for restoration and adaptation often originates. If adequate ongoing care is lacking due to insufficient funding or expertise, restoration costs tend to be substantial. It’s recommended to work on improving expertise in attracting funds from current activities or through projects to better secure resources for these properties.
Regarding the institutionalised specialists responsible for coordinating planned interventions, there is a significant shortage of personnel, with only 38 people overseeing the entire country, who also carry out various other administrative functions within the National Institute of Immovable Cultural Heritage. Projects suffer from a lack of continuity between experienced specialists and those who wish to develop in the field.
Concerning the specialists who work with the actual materials of the ICP, there’s been a long-standing issue in the field with the insufficient number of practitioners who can execute specific activities such as restoration, reconstruction, and other interventions.
A large portion of European operational programs create opportunities to fund new jobs and new skills related to cultural heritage, but they are rarely used for this purpose. There is a certain contradiction between the acute shortage of specialists in various areas related to heritage conservation and the weak interest in capacity building both in institutions and in private entities.
Some common service functions related to adaptive heritage reuse are:
Popular entrepreneurship models are:
Some common cultural enterprises are:
The financial sustainability of adaptive reuse of heritage sites in Bulgaria varies based on multiple factors. Successful projects often rely on a combination of government support, private investment, tourism revenue, and community engagement. However, challenges such as high maintenance costs and economic fluctuations require careful planning and flexible business models to ensure long-term sustainability.
In Cyprus, the institutional framework offers various resources to support adaptive heritage reuse projects, including direct funding, fiscal incentives, professional staff resources, and support organisations. These resources are aimed at facilitating the preservation, revitalization, and sustainable use of cultural heritage assets. Government grants, subsidies, and tax incentives are available to support adaptive heritage reuse projects. These financial resources can help offset the costs associated with conservation, restoration, and rehabilitation efforts, making heritage reuse projects more economically viable for property owners or developers. Government agencies, such as the Department of Antiquities and the Ministry of Education, Culture, Sports and Youth, employ professional staff with expertise in heritage conservation, architecture, archaeology, urban planning, and related fields. These professionals provide technical assistance, guidance, and oversight for heritage reuse projects, ensuring compliance with regulatory requirements and best practices in heritage conservation. Heritage organisations, non-profit groups, academic institutions, and community-based organisations play a crucial role in supporting adaptive heritage reuse projects in Cyprus. These organisations offer advocacy, technical assistance, capacity building, and networking opportunities for stakeholders involved in heritage conservation and revitalization efforts. However, despite the availability of resources, there may be challenges and problems connected with the correct use of public resources for adaptive heritage reuse projects. Some common issues include limited public funding, complex administrative procedures, lack of coordination between government agencies, and inadequate monitoring and evaluation mechanisms.
There are funds and programs available in Cyprus to support the creation of new jobs and the development of skills and competences connected with heritage adaptive reuse, repurposing, and management. These initiatives are often aimed at fostering economic development, promoting cultural heritage preservation, and enhancing community engagement. Some examples of funds or programs that support new jobs and skills development include:
In connection with adaptive heritage reuse, several service functions, entrepreneurship models, and cultural enterprises have emerged to support the preservation, revitalization, and sustainable use of heritage assets. Some of the most common examples include heritage tourism services, which provide guided tours, cultural experiences, and interpretive activities showcasing the historical significance of heritage sites. Cultural events and festivals organised by cultural enterprises highlight heritage, traditions, and customs of a region through events like heritage festivals and craft markets. Artisanal craft businesses produce handmade goods inspired by traditional craftsmanship, while cultural cafés and restaurants offer culinary experiences celebrating local cuisine and food heritage. Creative co-working spaces provide collaborative work environments for creative industries within adaptive reuse buildings, fostering innovation and networking. Cultural retail stores offer heritage-inspired products and souvenirs, contributing to the local economy and cultural tourism. Cultural education programs and workshops provide learning opportunities about heritage conservation and traditional skills. Lastly, community spaces and cultural hubs within adaptive reuse buildings serve as venues for cultural activities, exhibitions, and social gatherings, fostering community engagement and creative expression. These enterprises play a vital role in promoting the adaptive reuse of heritage assets, contributing to economic development, cultural preservation, and community well-being.
The overall financial sustainability of adaptive reuse initiatives for heritage sites can vary depending on factors such as the scale of the project, the condition of the heritage asset, the availability of funding sources, and the economic viability of the proposed reuse. In general, achieving financial sustainability in adaptive reuse projects requires careful planning, robust financial management, and a combination of funding streams and revenue-generating strategies. Financial sustainability in adaptive reuse initiatives often relies on adequate initial investment to cover upfront costs associated with heritage conservation, restoration, and adaptation for new uses. This includes expenses for building assessments, repairs, renovations, infrastructure upgrades, and compliance with regulatory requirements. Successful adaptive reuse projects typically leverage a mix of funding sources, including public grants, private investments, philanthropic donations, and loans, to diversify funding and increase financial resilience.
Generating revenue from the adaptive reuse of heritage sites is crucial for long-term financial sustainability, which involve rental or leasing arrangements, ticket sales for tours or events, retail or hospitality operations, membership fees, and fundraising activities. Efficient management of operational costs, partnerships and collaboration, long-term planning and monitoring are also essential components for achieving financial sustainability in adaptive reuse projects. While challenging, successful projects demonstrate that heritage assets can be transformed into economically viable and culturally vibrant spaces that contribute to local economies, foster community pride, and enrich the built environment.
In 2009, the federal government and the state of Brandenburg launched a special funding programme for the Foundation of Prussian Palaces and Gardens (Stiftung Preußische Schlösser und Gärten). The foundation will receive a total of €155 million over the next ten years. The federal government is also providing €200 million to restore the State Opera Unter den Linden in line with heritage conservation principles. The Klassik Stiftung Weimar is receiving about €45 million to implement a new master plan.
Protecting the urban architectural heritage
The federal Ministry of Transport, Building and Urban Development provides funding for heritage conservation above all in the context of urban development. Its programme to protect the urban architectural heritage is the most important for preserving historical town and city centres and neighbourhoods. In 2009, €115 million was available for this purpose (€85 million for eastern Germany, €30 million for western Germany).
Special world heritage programme
The federal programme to promote investment in UNESCO world cultural heritage sites in Germany supports the preservation of these sites. In a first step, €150 million was made available for the period 2009 – 2013. In a second step, an additional €70 million will be provided for the period 2010 – 2014.
In the federal Republic of Germany, the individual states are responsible for the legal and administrative implementation of cultural heritage conservation. In general, the following structure has become established: the responsible state ministries are the top-level authorities for cultural heritage conservation and are responsible for expert supervision of the cultural heritage authorities subordinate to them. They work with these authorities to draw up the annual funding programmes.
The cultural heritage laws of most states provide for central expert authorities for cultural heritage conservation (state offices of cultural heritage conservation). These are responsible for all expert issues of cultural heritage conservation and are subject only to the orders of the top-level authority for cultural heritage conservation. The tasks of these expert authorities consist among other things of advising lower-level authorities of cultural heritage conservation (districts, other cities or municipalities) and owners of monuments, as well as providing expert opinions on all issues of cultural heritage conservation. They represent the interests of cultural heritage conservation in case of public planning and construction
The higher-level authorities of cultural heritage conservation are responsible for the expert supervision of the lower-level authorities subordinates to them. They are responsible for monuments managed by the federal or state governments and sometimes also for compiling and updating registers of monuments.
The lower-level authorities (usually those of administrative districts or individual municipalities) usually carry out the duties of cultural heritage conservation. They are thus recipients of questions, applications, objections, etc.
The tasks of the different institutions in the individual states depend on the states’ cultural heritage laws.
In Germany, representatives of the private specialists active in cultural heritage conservation have banded together in several professional and trade associations.
In 2001, the seven associations of restorers joined to form one national professional and trade association. In addition to regional groups, which usually work within one federal state, professional associations have been formed for the most important restoration tasks, such as the associations for the conservation of stonework and for murals and architectural surfaces.
New uses, rededication, revitalization and conversion play an increasing role in the daily tasks of heritage conservation. As much as 70% of all planned construction consists of refurbishing existing buildings. Construction in the heritage field means refurbishing existing buildings, but is subject to special framework conditions, above all conserving the historical substance of the architectural monument, while new uses may require similar interventions. Plans for conserving and restoring listed buildings should be comprehensive, and thus require significantly more time and effort than planning a new construction. The same applies to the effort required for restoration.
Some examples of the uses are for the cultural or creative functions such as workshops, studios, ateliers, offices, temporary event spaces for commercial / cultural uses with a focus on sustainable local added value
Several funds and programs aim to support new jobs, skills, and competences related to the adaptive reuse, repurposing, and management of heritage. These initiatives are often part of broader efforts to promote cultural heritage, sustainable development, and economic growth.
Many of them are funded by the European Union as PON (National Operational Program) Culture and Development funded by the European Union, PNRR (National Recovery and Resilience Plan), Creative Europe.
The spread of heritage adaptive reuse initiatives has led to the development of new forms and models of enterprises. When the regeneration process involves strong participation from public administration, even in collaboration with local stakeholders, the entity that formally takes over the management role is often a foundation. In contrast, when initiatives are primarily driven by bottom-up mobilisation, it is often a cooperative or a cultural enterprise that assumes the legal and financial responsibility for the cultural asset.
The economic sustainability of initiatives constitutes one of the main challenges in the adaptive reuse of heritage. Funds and programs often take care of the startup process, but few initiatives are aimed at ensuring the maintenance of a new service over time. For this reason, unless financial stability is guaranteed by the provision of services in high demand, managing actors need to continuously seek new calls or funding.
An attractive and efficient patronage law encourages private owners not to see the public protection of their assets as an infringement upon their ownership rights. Private support for cultural heritage does not necessarily have to come from a cultural interest. There are potential sponsors and patrons who prioritise their participation or partnership in social or science and technology actions. In this sense, cultural heritage is an ideal space for social action programmes or for the useful and practical application of research that seeks to have a direct impact on society.
It is the task of the cultural heritage manager to develop a much more ambitious strategy for obtaining resources, which transcends the scope of culture. They will have to detect which technological projects and which dissemination, education or social action programmes can attract companies oriented to these sectors and which, theoretically, seem less interested in directly funding or supporting cultural actions.
Another proposal that is conceptually different from patronage and sponsorship is something that is just emerging in Spain: the business sector through corporate or business cultural responsibility, with continuous actions and within its business sustainability strategy. Thus, in March 2021, a number of conferences were organised by the Culture and Patronage Unit, within the Directorate General of Cultural Industries, Intellectual Property and Cooperation of the Ministry of Culture and Sports. These conferences demonstrated the interest of many companies in collaborating on the conservation and dissemination of cultural heritage. The actions to support and promote culture that a company can carry out in its areas of influence foster its responsible role as a defender of sustainability through public and private partnerships, as reflected in SDG 17 of the 2030 Agenda. Furthermore, a company’s involvement favours the creation of innovation ecosystems based on the recommendations of the Spanish Global Compact Network, “SDG, Year 6. The 2030 Agenda from a sector-wide approach: creating synergies between companies”, from 2021.